Exploration of Artificial Intelligence and Phygital Technology in Virtual Try-Ons

Abstract

With the rapid advancement in the field of Artificial Intelligence and Phygital technology, virtual fitting has become a cutting-edge practice in the fashion industry. This technology adoption aims to optimize customers’ fitting experience and enhance the efficiency of shopping decisions. The paper summarizes the latest development of the current virtual fitting technology and designs an innovative virtual fitting system architecture based on it, discussing the innovative path of interface design, the latest progress of image and data processing technology, and the methodological strategy of system practical verification in an all-round way. The user interface design is designed to enhance the interactive dimension of the user experience, and artificial intelligence algorithms are used to analyze the images and data in depth to enhance the accuracy of the fitting results. Extensive empirical research confirms that this virtual fitting platform excels in motivating user interaction, ensuring the accuracy of the fitting results, and enhancing overall user satisfaction, laying a solid foundation for a more personalized and intelligent shopping experience.